Email Marketing provides the highest return-on-investment out of ALL marketing channels. For a new or small business owner, email marketing can provide an easy and inexpensive entry into the world of marketing. Learn why you should be using email marketing and how to do it more effectively. Participants will learn how to develop an email marketing strategy and how to design their first template. Contact list growth, content development and email best practices will be addressed in detail. Presenter Scott Mathias, President of Mathias Marketing, is a seasoned marketing strategist with experience in every major business sector. He specializes in coaching, strategic planning and technical marketing support for nonprofit organizations and small to medium-sized businesses. Scott enjoys teaching his clients simple but effective strategies that result in strong returns-on-investment. Scott's philosophy focuses on a simple but effective website serving as the cornerstone of a good marketing strategy; along with email and social media marketing serving as the drivers of qualified traffic. Scott is a regular instructor at Nonprofit University, a program of the Institute of Nonprofit Leadership and Community Development at Rockefeller College at the University at Albany. He is the oldest of 15 children and father of two. Scott splits his time between his hometown of New Hartford and the Capital Region. This webinar is hosted by the Mohawk Valley Small Business Development Center and cosponsored by the New Hartford Chamber of Commerce.